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London Cocktail Week

One of the highlights in the calendar of the drinks world is London Cocktail Week which runs from Friday 7th to Sunday 16th October 2011 – and the Aroma Academy will be there!

Our very own Director of Science & Technology, Dr George Dodd, will be participating in some Gin events including:

A sensory exploration to unlock the Flavour Experience of Gin and Gin cocktails.
Date: Tuesday 11th October Time : 2pm
Venue : Shoreditch studio space
Hosted by: David Paskins and noted flavour expert Dr George Dodd.

Gin Aroma Masterclass London Cocktail Week 2010

Event Summary
We are taught how to read, write and count, why not to nose and taste? Hosted by David Paskins and flavour expert George Dodd of the Aroma Academy, the session will uncover and articulate the roots of the difference between the flavour experience of one brand of gin from another and the role of gin as the king of cocktails. David Paskins will share the work of the Scotch Whisky Research Institute, who have created a flavour wheel for Gin, and a set of prescribed terms which their panel of calibrated palates use. Dr George Dodd, a scientist who has been an expert on the sense of smell throughout his academic and professional career will reveal the world’s first ever Gin Aroma kit. Throughout the session you will understand how to use these tools to distinguish the flavour experience of one gin from another and therefore how the flavour experience of a particular Gin affects a specific cocktail or mixed drink.

Please click here for details of the event above – and London Cocktail Week in general.

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