Get Adobe Flash player

Aroma of the Week: Bourbon Aroma Kit : Charred Oak

We have been delighted with the response to the recently released Bourbon Aroma Kit and have therefore decided to highlight a key Bourbon aroma in our new feature – Aroma of the Week.

Bourbon Aroma Kit : Charred Oak : Every Bourbon lover knows the key role that maturation of the freshly distilled Bourbon in charred oak barrels plays in the generation of the much loved Bourbon aroma and flavour profile. The Charred Oak Aroma in the Bourbon Aroma Kit is a combination of sensorial rich smoky and woody aromas with the trigeminally active aroma molecules produced during the heat intensive charring step. Our trigeminal sense is an independent sensory pathway with nerve endings in our mouth, nose and eyes. Stimulation of this sense gives a sensation of chemical hotness or heat or tingling. It forms part of our protective mechanism in the body that alerts us to potential danger. A slight tingle-inducing element embedded in the sensuous and rich woody aroma note helps define this class of aroma – one that is especially prominent in many Bourbons. See our Bourbon Aroma Kit – for the “charred oak” and 23 other key Bourbon aromas.

The Ritual of Sensory Awareness at LA Group

Aroma Academy is launching The Ritual of Sensory Awareness at LA Group on Tuesday 4th Nov from 18:00 to 21:00. This VIP sensory event marks the launch of our collaboration with Scott at the LA Group.

A fusion of all the senses combining food and drink with music and colour in Glasgow at the hub of sensory awareness. This is a totally luxurious opportunity to focus on your sense of smell and the importance of smell to Flavour profiles in your everyday life.

For more details please visit:

Master Class Dates

Whisky Master Class London Art House

We are delighted to announce the dates for our next set of Master Classes on the 2nd and 3rd of May 2012 in London which will be led by our Director of Science & Technology – Dr George Dodd.

These events are a rare opportunity to have direct access to George in a small group which allow for significant interaction in an informal setting – and they are a lot of fun!

We are returning to the London Art House which has proven to be a very successful venue for the Master Classes held in London in the past.

Wednesday, the 2nd of May will feature the Whisky Aroma Master Class whilst the class on Thursday the 3rd of May will feature the Gin Aroma Master Class.

The Agenda for each day follows a similar structure with a common introduction regarding the key source of flavour – the sense of smell, some key learning points regarding training your sense of smell (including some “insider tips”) and recommendations regarding “nosing” and “tasting” – find out how we do it!

The days then diverge significantly with an exploration of the key aromas behind the diverse flavours of different whisky and gin types, an exploration of the source of the flavours – and, of course, some sampling!

There are a few places still available – but we deliberately limit the numbers for these Master Classes with George so please Book Online soon if you would like to participate!

We look forward to seeing some of you there – and helping you on your journey to expertise!

Ginacules (Public)

Suppose that you are sitting down comfortably and sniffing from one of the aroma-laden smelling strips in your Aroma kit – and I came along and took a sample of the air which was moving between the surface of the smelling strip and your nose. (I could easily do this with a plastic syringe.)… The full version of this Blog Post is only available to Members

Ginacules (Members only)

You are required to login to view this page.

London Cocktail Week

One of the highlights in the calendar of the drinks world is London Cocktail Week which runs from Friday 7th to Sunday 16th October 2011 – and the Aroma Academy will be there!

Our very own Director of Science & Technology, Dr George Dodd, will be participating in some Gin events including:

A sensory exploration to unlock the Flavour Experience of Gin and Gin cocktails.
Date: Tuesday 11th October Time : 2pm
Venue : Shoreditch studio space
Hosted by: David Paskins and noted flavour expert Dr George Dodd.

Gin Aroma Masterclass London Cocktail Week 2010

Event Summary
We are taught how to read, write and count, why not to nose and taste? Hosted by David Paskins and flavour expert George Dodd of the Aroma Academy, the session will uncover and articulate the roots of the difference between the flavour experience of one brand of gin from another and the role of gin as the king of cocktails. David Paskins will share the work of the Scotch Whisky Research Institute, who have created a flavour wheel for Gin, and a set of prescribed terms which their panel of calibrated palates use. Dr George Dodd, a scientist who has been an expert on the sense of smell throughout his academic and professional career will reveal the world’s first ever Gin Aroma kit. Throughout the session you will understand how to use these tools to distinguish the flavour experience of one gin from another and therefore how the flavour experience of a particular Gin affects a specific cocktail or mixed drink.

Please click here for details of the event above – and London Cocktail Week in general.

The Spiritual Home of Modern Ginology (Public)

Warrington and Its Noble Industrial History

Our principal interest in the history of Warrington is concerned with the gentleman distiller Thomas Dakin who, in the mid-18th century, revolutionized gin distillation and who created a botanically rich gin that became the precursor of one of the most iconic gins of our age – Bombay Sapphire. We can appreciate his work only if we understand something of the rich industrial history of Warrington and its region… Full version of Blog 3 is only available to Members

The Spiritual Home of Modern Ginology (Members only)

You are required to login to view this page.

Sociology of Spirits (Public)


  1. It is an international distress signal which was important in the times of Morse code because it was quick and simple to execute (…—…).  Strictly speaking it does not stand for any form of words but was sometimes associated with either ‘save our ships’ or ‘save our souls’.
  2. It is an abbreviation for ‘sense of smell’.
  3. I use it here as an abbreviation for ‘sociology of spirits’.

I have never seen SOS in the form of ‘sociology of spirits’ before – so it is possible that this is a novel academic field… Full version of Blog 2 is only available to Members

Sociology of Spirits (Members only)

You are required to login to view this page.